TITLE

VOD Advocates Face Tough Upfront Crowd

AUTHOR(S)
Winslow, George
PUB. DATE
May 2006
SOURCE
Multichannel News;5/1/2006, Vol. 27 Issue 18, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the deployment of video-on-demand (VOD) advertising in New York City in 2006. Significance of VOD advertising to the future of Rainbow Advertising Sales Corp. according to its president David Kline; Doubt of some sales executives over the growth of VOD advertising in the 2006-2007 season; Remarks from Larry Fischer, president of advertising sales at Time Warner, regarding the advantages of VOD and interactive advertising for their company.
ACCESSION #
20651034

 

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