TITLE

Divide and Conquer, by Mail

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2006
SOURCE
Multichannel News;5/1/2006, Vol. 27 Issue 18, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on Cohorts, a household-based market segmentation tool from Looking Glass Inc. Utilization of Cohorts by Time Warner Cable for its digital phone service direct-mail solicitations in its division in Charlotte, North Carolina; Remarks from Warren Zeller, vice president of account services for the Cohort product, regarding the use of the tool by some cable television operators; Ability of the segmentation tool to research 31 million home databases.
ACCESSION #
20650688

 

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