BET Chases Ad Gains

Umstead, R. Thomas
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p36
Reports on an expected increase in advertising revenue to be gained by Black Entertainment Television (BET) for the 2006-2007 television season in the U.S. Factors that will drive the increase including original programmings to be launched by BET; Remarks from BET CEO Debra Lee regarding the multiplatform approach of Black Entertainment; Reality television programs to be premiered by BET in the summer and fall 2006 such as the "Next Level: Vince Young."


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