TITLE

Time Warner Channels VOD Strategy

AUTHOR(S)
Schley, Stewart
PUB. DATE
May 2006
SOURCE
Multichannel News;5/1/2006, Vol. 27 Issue 18, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the video-on-demand (VOD) advertising strategy of Time Warner Cable in the U.S. in 2006. Adoption of an Internet portal-style advertising approach by the company; Background on the Bevo on Demand being offered by Time Warner in Austin, Texas; Optimism of Larry Fischer, president of Time Warner Cable Media Sales, on the introduction of VOD-inclusive interactive advertising in the Manhattan, New York division of Time Warner Cable.
ACCESSION #
20650658

 

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