Saturation Ahead

Schley, Stewart
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p30
Highlights the growth of television channels in the U.S. that sell 30-second advertising availabilities as of 2006. Factors that contributed to the growth such as the limited number of television networks with broad advertising appeal and the migration of the television broadcasting industry towards on-demand advertising; Remarks from Andrew Capone, senior vice president at National Cable Communications, regarding the growth; Actions being taken by local cable advertising executives to disperse advertising campaigns across a broader array of television networks.


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