On the Road to Double-Digit Growth

Grillo, Jean Bergantini
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p28
Reports on the growth of several categories of video-on-demand and interactive advertising in the U.S. in 2006. Remarks from Sean Cunningham, president and CEO of Cabletelevision Advertising Bureau, regarding the advertising categories; Reasons behind the boom of the real estate category according to Sharon Frazier, vice president of media sales and marketing at Cox Media; Status of local automotive category under the system of Comcast Corp.


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