On the Road to Double-Digit Growth

Grillo, Jean Bergantini
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p28
Reports on the growth of several categories of video-on-demand and interactive advertising in the U.S. in 2006. Remarks from Sean Cunningham, president and CEO of Cabletelevision Advertising Bureau, regarding the advertising categories; Reasons behind the boom of the real estate category according to Sharon Frazier, vice president of media sales and marketing at Cox Media; Status of local automotive category under the system of Comcast Corp.


Related Articles

  • VOD Ads Attract More Attention. Brown, Karen // Multichannel News;6/5/2006, Vol. 27 Issue 23, p24 

    Focuses on the interest of advertisers in cable video-on-demand services. Benefits of advertisement-supported on-demand content to cable operators and advertisers according to Ken Papagan, executive vice president at Rentrak Corp.; Addition of AdPulse, a new advertising management system that...

  • Rivers Lends Glitz to Philly VOD. Stump, Matt // Multichannel News;1/20/2003, Vol. 24 Issue 3, p37 

    Reports on the launch of video on demand (VOD) by Comcast Corp. in Philadelphia, Pennsylvania. Facilities provided and cost of VOD; Availability of VOD; Equipment used by the company for downloading content; Servers and set tops used in Philadelphia operation.

  • Comcast's Strauss: VOD Poised for More Growth. Reynolds, Michael // Broadcasting & Cable;5/27/2013, Vol. 143 Issue 21, p14 

    The article reports on the video-on-demand (VOD) program of Comcast Corp. is poised for growth on all of its five broadcast networks in the U.S.

  • Strauss: VOD Poised for Real Growth. REYNOLDS, MIKE // Multichannel News;5/27/2013, Vol. 34 Issue 21, p4 

    The article offers information that video-on-demand (VOD) programming of Comcast Corp. has been poised for growth on several levels and reports that the multiple-system operator (MSO) has seen 15-20 percent in C3 viewing, an average commercial minute rating, due to increased consumption of VOD.

  • WINDOW WISHES. Stewart, Andrew; Lowry, Tom // Daily Variety;4/28/2011, Vol. 311 Issue 18, p1 

    The article reports on the move of Comcast Corp.'s cable unit to improve its video on demand (VOD) platform for theatrical production releases in the U.S.

  • Philly Testbed Yields Comcast Data. Brown, Karen // Multichannel News;5/26/2003, Vol. 24 Issue 21, p32 

    Reports that multiple system operator Comcast Corp.'s hometown test bed for advanced video services has provided some useful information. Reason for the conduction of the test; Emergence of some interesting video-on-demand usage patterns; Hours of content provided by video-on-demand services.

  • Philly to get free Comcast VOD. Wallenstein, Andrew // Hollywood Reporter -- International Edition;10/29/2002, Vol. 375 Issue 42, p108 

    Reports on the plans of cable operator Comcast Corp. to provide video-on-demand content in Philadelphia, Pennsylvania in 2002. Networks signed up by the operator for providing the video; Comments of company's president on the services; Features of the services.

  • Comcast Adds ABC and Fox content to its VOD lineup. Tribbey, Chris // Home Media Magazine;5/2/2011, Vol. 33 Issue 18, p10 

    The article reports that television (TV) video-on-demand (VOD) content has been added by Comcast Corp. for TV programs from Fox Broadcasting Co. and American Broadcasting Co. (ABC) in 2011.

  • Comcast Racks Up VOD Deals.  // Cable World (10427228);10/28/2002, Vol. 14 Issue 40, p8 

    Reports on the plan of Comcast to announce a number of content deals in an aim to fill the hundreds of hours of free video-on-demand (VOD) promised to subscribers, after its VOD launch in Philadelphia, Pennsylvania in 2002. Content partners of Comcast.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics