Stump, Matt
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p20
Focuses on the marketing strategy being launched by cable television operators to lure noncable consumers into their cable and Internet service offerings in the U.S. Remarks from Cox Communications president Patrick Esser regarding the reasons of the company for offering data and telephone service to noncable customers; Launch of data and telephone product-marketing initiatives by Comcast Corp.; Number of homes in the country that have cable or satellite service as of May 2006, according to the U.S. Federal Communications Commission.


Related Articles

  • Time Buy on Trio's Side in Philly. Umstead, R. Thomas // Multichannel News;11/18/2002, Vol. 23 Issue 46, p8 

    Reports that arts network Trio has bought a 90-minute block on Fox Broadcast Network's Philadelphia affiliate. Programs that Trio will air during the slot on December 14, 2002; Advantages of airing the programs to Trio; Purpose for which Trio will screen a toll-free number during the slot;...

  • 'The island' goes global. Brech, Poppy // Marketing (00253650);10/31/2002, p18 

    Reports on the marketing strategy of Qatar-based Arabic television channel, Al Jazeera, which has emerged as a serious player on the global media stage. Viewership of the channel in Great Britain; Revenue sources of the channel; Benefits of broadcasting Al Qaida chief Osama Bin Laden's tapes to...

  • IP marketing enters a brave new world.  // Broadcasting & Cable;9/6/2004, Vol. 134 Issue 36, Special section p22 

    Provides information on the strategies under the Internet Protocol (IP) marketing campaigns of cable marketers. Areas that are at the center of most IP marketing campaigns; Action to be taken by Comcast in marketing its Voice over IP which will be launched in 2005; Factors to consider in...

  • IP marketing enters a brave new world.  // Multichannel News;9/6/2004, Vol. 25 Issue 36, Special section p50 

    Focuses on the marketing campaigns designed by the U.S. cable industry for Internet protocol (IP) customers. Areas where Comcast is focusing its IP marketing efforts; Central marketing strategy for IP services; Results of a study on IP customers.

  • Comcast subscribers almost stop cancelling cable. Svensson, Peter // Chicago Citizen - Chicago Weekend Edition;2/22/2012, Vol. 42 Issue 7, p4 

    The article states that Comcast Corp. has been able to reduce the outflow of cable subscribers in the October to December quarter of 2011 as compared to the same quarter a year earlier.

  • Comcast Tries Voice IP. Whitney, Daisy // Television Week;3/24/2003, Vol. 22 Issue 12, p19 

    Reports on the plan of cable television operator Comcast to launch its voice over Internet Protocol trial in Coatesville, Pennsylvania in April 2003. Formalization of the details of the test at a CableLabs conference in Boulder, Colorado; Significance of the plan; Number of homes being served...

  • Weighing Online Marketing Benefits. Baker, Cass // Multichannel News;5/23/2005, Vol. 26 Issue 21, p91 

    Examines the benefits of online marketing for cable products and service providers and customers. Link between consumer behavior and brand marketing efforts; Advantages of online research to marketers; Factors that need to be considered in interpreting consumer behavior based on purchase or...

  • Comcast Goes Wider. Spangler, Todd // Multichannel News;12/15/2008, Vol. 29 Issue 49, p26 

    The article reports that Comcast Corp. expects to attain its goal of providing wideband cable-modern service with up to 50 megabits per second downloads by the end of 2008. Its multiple system operators has announced the availability of higher-speed Internet services in several cities in U.S....

  • Operators' Hispanic Strategies. Winslow, George // Broadcasting & Cable;9/29/2014, Vol. 144 Issue 35, pA8 

    The article discusses the strategies employed by the top five multichannel video program distributors in the U.S. in targeting the Hispanic viewers. Among the operators included are Comcast, DirecTV and Dish Network. Topics covered include the operators' Hispanic video-on-demand (VOD), high...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics