TITLE

THE NEW SELLING PICTURE

AUTHOR(S)
Stump, Matt
PUB. DATE
May 2006
SOURCE
Multichannel News;5/1/2006, Vol. 27 Issue 18, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy being launched by cable television operators to lure noncable consumers into their cable and Internet service offerings in the U.S. Remarks from Cox Communications president Patrick Esser regarding the reasons of the company for offering data and telephone service to noncable customers; Launch of data and telephone product-marketing initiatives by Comcast Corp.; Number of homes in the country that have cable or satellite service as of May 2006, according to the U.S. Federal Communications Commission.
ACCESSION #
20650606

 

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