Dialing Into Callers' Lifestyles

Brown, Karen
May 2006
Multichannel News;5/1/2006, Vol. 27 Issue 18, p14
Reports on the changes being done by mobile operators in the U.S. in their services to fit the lifestyle of their subscribers in 2006. Services to be offered by Disney Mobile for families and children older than 10; Launch of the Jitterbug service for baby boomers and older people using network services provided by Verizon Wireless and Sprint Nextel; Remarks from Joe Laszlo, research director for wireless and broadband at Jupiter Research, regarding the factors being considered by consumers in buying cellular service coverage.


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