TITLE

Sir Howard's big spin

AUTHOR(S)
Sweeting, Paul
PUB. DATE
April 2006
SOURCE
Daily Variety;4/25/2006, Vol. 291 Issue 16, pB1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy adopted by chairman and CEO Howard Stringer of Sony Electronics Inc. His top priority is in lifting the company's declining financial performance and restore its reputation for technological leadership. Meanwhile, the company has been developing the PS3's hi-def Bluray disc drive, in a bold stratagem to reinvent the DVD business based on the company's technology.
ACCESSION #
20649822

 

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