Tribeca test takes drive down Madison Avenue

Bing, Jonathan
April 2006
Daily Variety;4/25/2006, Vol. 291 Issue 16, p2
Trade Publication
The article reports on the partnership of Tribeca Film Festival with Advertising Week in the U.S. Joe Perello, the chief marketing executive officer of New York City was appointed by Mayor Michael Bloomberg to generate hundreds of millions of dollars from corporate sponsors. Ad Week will use the Tribeca Film Center to stage a series of events that showcase the connection between brand-builders and Hollywood filmmakers.


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