Sears' RTA program aims to attract younger crowd

Sloan, Carole
April 2006
Furniture/Today;4/24/2006, Vol. 30 Issue 33, p254
Trade Publication
The article talks about the ready-to-assemble furniture program by Sears Canada Inc. in the U.S. The program aims to connect with younger customers. The company addresses the issue of extending Martha Stewart Everyday home furnishings into Sears stores from its long-time base at Kmart. The company is expecting that its operation will be stronger with the re-introduction of its ready-to-assemble furniture program.


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