TITLE

Sears' RTA program aims to attract younger crowd

AUTHOR(S)
Sloan, Carole
PUB. DATE
April 2006
SOURCE
Furniture/Today;4/24/2006, Vol. 30 Issue 33, p254
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about the ready-to-assemble furniture program by Sears Canada Inc. in the U.S. The program aims to connect with younger customers. The company addresses the issue of extending Martha Stewart Everyday home furnishings into Sears stores from its long-time base at Kmart. The company is expecting that its operation will be stronger with the re-introduction of its ready-to-assemble furniture program.
ACCESSION #
20629313

 

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