ESPN Offers an HD Assist

Haugsted, Linda
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p52
Reports on a series of commercials created by ESPN to promote high-definition (HD) programming in the U.S. in 2006. Inclusion of Cablevision Systems Corp. and Comcast Corp. in the cable operators that will run the commercials; Portion of the 16 million HD set owners who had subscribed to HD programming; Remarks from David Gray, vice president of sales and marketing for the Wisconsin Division of Time Warner, on the importance of promoting HD content.


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