April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p52
Offers news briefs related to marketing in the cable television industry in the U.S. as of April 24, 2006. Establishment of Discovery Travel Media business unit by Discovery Communications Inc.; Information on an in-store sign-up deal entered by cable operator Comcast Corp. with Wal-Mart Stores Inc.; Decision of Starz Entertainment Group LLC and EchoStar Communications Corp. to offer free-preview weekend to Dish Network customers from April 28 to May 1.


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