Bet on Small-Dish Future Pays Off Big

Hogan, Monica
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p30
Focuses on the Dish Network direct-broadcast satellite service launched by Charlie Ergen, CEO of EchoStar Communications Corp., in the U.S. in 1996. Inclusion of EchoStar in the growing Fortune 500 companies in 2005 due to the satellite launch; Reason behind the selection of the Dish brand according to Barbara Sullivan Roehrig, a multichannel industry consultant for BG Marketing Inc.; Information on advertising campaigns on the Dish Network.


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