Connecting With Viewers Via Public Service

Clark, Tim
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p28
Focuses on the "WE Empowers Women" public affairs program of cable network WE: Women's Entertainment in the U.S. Reason behind the establishment of WE Empowers Women according to general manager Kim Martin; Inclusion of singer Alicia Keys in the celebrities to whom WE partnered to create public service announcements for the network; Goal of the public affairs campaign of the network for women.


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