Marketing Strikes a Broadband Balance

Clark, Tim
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p26
Presents information on use of broadband in a marketing campaign of cable network Women's Entertainment for its television program "Bridezillas" in the U.S. in 2006. Decision of the network to offer broadband content to its viewers; Remarks from Jen Robertson, supervisor of consumer marketing for WE, on the advantages of broadband in marketing; Release of a blog created by fictitious character named Dillion concerning the program.


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