From Chick Flicks to More Originals

Clark, Tim
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p24
Reports on the strategy of cable network WE: Women's Entertainment in its programming in the U.S. Percentage of an increase in the number of original telecasts in prime time of WE from April 2005 to May 2006; Success of WE on its multiple platforms; Importance of recruiting people who are committed to the WE brand according to Kim Martin, executive vice president and general manager of WE.


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