TITLE

'Not-So-Serious' Strategy Helps Win Over Women

AUTHOR(S)
Clark, Tim
PUB. DATE
April 2006
SOURCE
Multichannel News;4/24/2006, Vol. 27 Issue 17, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on an increase in the prime household ratings of cable network WE: Women's Entertainment in the U.S. as of March 26, 2006. Target audience of the network according to Ed Carroll, president of Rainbow Media Services; Significance of general manager Kim Martin to the network; Reality series being aired by the channel, including "Bridezillas" and "American Princess."
ACCESSION #
20619595

 

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