TITLE

Cebridge's New Identity No Sudden Choice

AUTHOR(S)
Farrell, Mike
PUB. DATE
April 2006
SOURCE
Multichannel News;4/24/2006, Vol. 27 Issue 17, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Jerry Kent, CEO of Cebridge Connections, to rebrand his company to become Suddenlink Communications in 2006. Selection of branding agency Landor Associates for the selection of the corporate name of Cebridge; Remarks from Cebridge spokesman Pete Abel on the corporate name; Marketing strategy of the firm.
ACCESSION #
20619491

 

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