Cebridge's New Identity No Sudden Choice

Farrell, Mike
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p6
Reports on the decision of Jerry Kent, CEO of Cebridge Connections, to rebrand his company to become Suddenlink Communications in 2006. Selection of branding agency Landor Associates for the selection of the corporate name of Cebridge; Remarks from Cebridge spokesman Pete Abel on the corporate name; Marketing strategy of the firm.


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