Rodale Still Riding South Beach Sales; Plans More Health Brands

April 2006
Book Publishing Report;4/24/2006, Vol. 31 Issue 16, p1
Trade Publication
The article reports that Rodale Press Inc. has planned to expand in the category of health and fitness books by making use of online subscription. This is evident from the company's move to extend Arthur Agatston's South Beach Diet books through the Internet with a subscription-based Web site. In relation to dieting, Rodale has published the book "The Biggest Loser." In addition, it will continue to release general interest nonfiction in the year 2006.


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