Gargano, Gary; Nagy, Amy M.; Rowe, M. Michelle
December 2004
American Journal of Health Studies;2004, Vol. 19 Issue 4, p241
Academic Journal
Because of the many 7improvements in medical and pharmaceutical technologies and the success of organ transplant procedures, there is a growing need for donated organs. The present study explored the relationships between identity and motivation as predictors of donor behavior and donor behavioral intentions. Results indicated that volunteer identity best predicted frequency of volunteering suggesting that strong volunteer identity may increase volunteer behaviors such as blood and organ donation. These findings may help organ donor campaigns target individuals who are more likely to volunteer time, energy, and potentially human organs.


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