TITLE

Studio marketing machines: The wuss wars

AUTHOR(S)
Bart, Peter
PUB. DATE
April 2006
SOURCE
Daily Variety;4/24/2006, Vol. 291 Issue 15, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the challenge faced by Universal Studio in making an advertising campaign for the film "American Dreamz" in the U.S. The film seems to be highly promotable in terms of subject matter. According to the author, American Dreams needs a brash and bold campaign, however the studio provided a ineffective campaign.
ACCESSION #
20593876

 

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