Studio marketing machines: The wuss wars

Bart, Peter
April 2006
Daily Variety;4/24/2006, Vol. 291 Issue 15, p4
Trade Publication
The article comments on the challenge faced by Universal Studio in making an advertising campaign for the film "American Dreamz" in the U.S. The film seems to be highly promotable in terms of subject matter. According to the author, American Dreams needs a brash and bold campaign, however the studio provided a ineffective campaign.


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