TITLE

Operational Expansion--Recruiting Multi-Unit, Multi-Brand Franchisees

AUTHOR(S)
Steed, Frank
PUB. DATE
April 2006
SOURCE
Franchising World;Apr2006, Vol. 38 Issue 4, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the operational expansion of a franchisor. It presents some key questions to ask before deciding to take the route to further expansion. This group of multi-brand, multi-unit franchisees in the food-service industry is so targeted that they have their own trade shows and magazines. It also tackles the steps to success in franchising.
ACCESSION #
20580485

 

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