Entrepreneurial Strategic Posture, International Diversification, and Firm Performance

Thoumrungroje, Amonrat; Tansuhaj, Patriya
March 2005
Multinational Business Review (St. Louis University);Spring2005, Vol. 13 Issue 1, p55
Academic Journal
Building on the entrepreneurship, marketing and strategic management literature, we propose a conceptual model to investigate the effects of entrepreneurial strategic posture (ESP), perceived environmental uncertainty and international diversification strategy on performance. The ESP-International diversification-Performance relationship is investigated using a contingency framework. Entrepreneurial strategic posture is postulated to influence the use of international diversification strategy of entrepreneurial firms. Moreover, perceived environmental uncertainty is hypothesized to strengthen the relationship between a firm's entrepreneurial strategic posture and international diversification strategy, which ultimately affect the firm's performance. Propositions for further empirical studies are provided in addition to managerial and theoretical contributions.


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