Multichannel system challenges

Barry, Curt
April 2006
Multichannel Merchant (Penton Media, Inc.);Apr2006, Vol. 2 Issue 4, p1
Trade Publication
Discusses ways to find a solution that meets the needs of a multichannel company. Type of shopping and service experience preferred by customers across all channels; Action that should be taken by merchants to provide in-store pick-up of orders placed by customers over the phone or the Internet; Factors to consider to illustrate the complexity of the logistics network being controlled and managed by multichannel companies with stores. INSET: Definitions, please.


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