TITLE

Affils urged to use Web

AUTHOR(S)
Zeithchik, Steven
PUB. DATE
April 2006
SOURCE
Daily Variety;4/21/2006, Vol. 291 Issue 14, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statements by Beth Comstock, president of NBC Universal digital media and market development, on the need for NBC affiliates to use the same digital techniques to target customers as the network is using. Affiliates can place local sports scores on portable devices, added video news coverage on Web streams and more community features on Web sites.
ACCESSION #
20562936

 

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