TITLE

RUSSELL FORMS TEAM SPORTS GROUP

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
April 2006
SOURCE
SGB;Apr2006, Vol. 39 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement by Russell Corp. that it has integrated its key team brands, Russell Athletic, Spalding, Dudley and Bike Athletic, in order to better serve the team sports market. The integration includes the consolidation of sales, marketing and customer service from the various brands to form one Russell/Spalding Team Sports Group.
ACCESSION #
20547602

 

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