Ryan, Thomas J.
April 2006
SGB;Apr2006, Vol. 39 Issue 4, p12
Trade Publication
The article reports on the announcement by Russell Corp. that it has integrated its key team brands, Russell Athletic, Spalding, Dudley and Bike Athletic, in order to better serve the team sports market. The integration includes the consolidation of sales, marketing and customer service from the various brands to form one Russell/Spalding Team Sports Group.


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