Skechers Nabs Zoo York Skate Shoe License

Griffin, Cara
April 2006
SGB;Apr2006, Vol. 39 Issue 4, p11
Trade Publication
The article reports on the licensing agreement signed by Skechers USA to design, develop and market men's footwear worldwide for the action sport lifestyle brand Zoo York. The move gives Skechers a brand with a credible presence that crosses over in the skate and urban markets. Under parent company Marc Ecko, Zoo York has emerged as a prominent lifestyle brand in the action sport industry, particularly among the skate crowd.


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