Teaching Technology

Ryan, Thomas J.
April 2006
SGB;Apr2006, Vol. 39 Issue 4, p6
Trade Publication
The article deals with the efforts of vendors and retailers to make innovation easier for consumer to understand. Helly Hansen continues to simplify its point-of-sale (POS) material, but also regularly holds clinics for store employees on the three-layer system of dress to aid in selling technical outdoor apparel. A video explaining Brooks' new Mogo midsole technology featured a spoof on the ancient Olympic games and costarred Kevin Hanson, a co-owner of Hansons Running Shops in Michigan.


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