Rates and regulations

March 2006
Marketing Management;Mar/Apr2006, Vol. 15 Issue 2, p5
This article reports on findings contained in an issue of the "Journal of Public Policy and Marketing," published by the American Marketing Association. The authors of the piece have discovered that the "do-not-call" program enacted by the Federal Trade Commission to protect people from intrusive telemarketers may have some unintended costs to consumers. Research reveals that telemarketers who were selling likely consumers on lower-priced consumer telecommunications services are no longer reaching their market. This reduces the emergence of new long-distance telephone service providers and might reduce the market force that would lead to lower long-distance prices.


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