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- Watching customers decide. Johnson, Eric J.; Meyer, Robert J.; Hardie, Bruce G.S.; Anderson, Paul // Marketing Research;Winter97, Vol. 9 Issue 4, p32
The article discusses how process-assisted choice modelling (PACMod) can be used as a tool to predict consumer response to new products, instead of multi-attribute models. According to the author, the PACMod works by adding richness to the data used to estimate multi-attribute models through...
- Growth by invention. Addy, Rod // Food Manufacture;Dec2008, Vol. 83 Issue 12, p65
The article assesses the new product development (NPD) in the desserts category. It is inferred that dessert category performed better on October 4, 2008 as compared to 2007 of the same month. It is averred that shoppers are still seduced by high quality ingredients and are prepared to pay extra...
- Risk, discipline must be balanced in product ventures. // Marketing News;6/19/87, Vol. 21 Issue 13, p16
The article focuses on the need to balance risk and discipline in new product development according to Raymond D. Jones, president of Genesis Marketing Group, speaking at a conference sponsored by the American Marketing Association's (AMA) Chicago Chapter in Illinois. He stressed that the new...
- Evaluating innovative products. Wyner, Gordon A.; Perry, Steve // Marketing Research;Summer94, Vol. 6 Issue 3, p44
The article presents an evaluation study of the research on innovative types of products that are relatively unfamiliar to potential buyers. According to the author, the importance of estimating the likely acceptance of the new product is critical because the investment decision often needs to...
- THE CUSTOMER'S BURDEN. Wyner, Gordon A. // Marketing Management;Spring2000, Vol. 9 Issue 1, p6
The article discusses the burden of being a customer. People think that customers are at advantage today because they have varieties of products, channels and information sources. The author says that these new benefits are in a way, more burdensome to the customers as they get confused when...
- Tomato taste and texture. // Food & Drink Technology;Apr2007, Vol. 6 Issue 7, p17
The article focuses on the essential factors in food choice for consumers that influence food manufacturers to improve their products. With this, many are exploring more cost-effective methods to achieve the rich taste and flavor consumers demand. DSM Food Specialties BV has conducted detailed...
- Developing a realistic measure of share loss. Fox, Richard J.; Brittain, Bruce J. // Marketing News;9/13/1985, Vol. 19 Issue 19, p27
The article discusses how market researchers can accurately estimate the effect of unannounced product reformulation on market share. Consumers tend to detect the change and prefer the original product or consider the reformulation when a product is reformulated. Some companies decided to use a...
- Beyond Adoption: Development and Application of a Use-Diffusion Model. Chuan-Fong Shih, Alladi; Venkatesh // Journal of Marketing;Jan2004, Vol. 68 Issue 1, p59
The study tests a use-diffusion model in the context of home technology use. The authors combine two constructs, variety and rate of use, to yield four user segments. The results show that user segments vary on the basis of social context and technological makeup of the household as well as...
- "Is This Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations for New-to-Market Products. Selinger, Miranda; Dahl, Darren W.; Moreau, C. Page // Advances in Consumer Research;2006, Vol. 33 Issue 1, p323
The authors discuss consumers' desire for new products, a phenomenon demonstrated in academic and industry research. Research indicates that people rely on categorization and perceived prototypicality to form inferences concerning encountered objects. In an experiment involving either product...
