Media moods

March 2006
Marketing Management;Mar/Apr2006, Vol. 15 Issue 2, p5
This article reports on new findings from the Center for Media Design at Ball State University, that studied the relation between the use of print media simultaneous to in-put from other media sources. The study discovered that consumers pay significant amounts of attention to magazines even while a television is on in the background. In addition, the researchers found that newspapers attracted markedly less attention from consumers than magazines, but still more than the Internet, radio or television. The day of the week is a factor in media preference. Periodicals are more widely read on Mondays and Fridays, while Sunday is the peak point of the week for newspapers. Television, radio and Internet exposure is lowest on weekends.


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