TITLE

Small electricals are Next step

PUB. DATE
April 2006
SOURCE
Housewares;Apr2006, Issue 197, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Great Britain-based houseware company Next to conduct an trial of electrical homeware brochure. The company plans to test the scheme with 300,000 customers in the first half of 2006. The move is designed to extend the Next brand and make use of the two million shoppers already using the existing Next Directory.
ACCESSION #
20545079

 

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