The strategy to survive

Van Dijk, Martien H. H.
April 2006
Industrial Laser Solutions;Apr2006, Vol. 21 Issue 4, p28
The article focuses on agricultural machinery equipment maker Nijman Arentsen's success using its knowledge in steel cutting and welding. One strategy for success is to make complete products designed by clients, including the mechanical and electrical assembling of production lines. It introduced the first robot manipulator for MIG and TIG welding. It installed a second cell equipped with a robot for laser welding. The strength of the company is by giving the customer the optimum solution for welding of the product.


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