Britannica Looking to Raise Internet And Domestic Book Sales

April 2006
Book Publishing Report;4/17/2006, Vol. 31 Issue 15, p5
Trade Publication
The article reports that Encyclopaedia Britannica Inc. in Chicago, Illinois has continued to focus on improving its status in the reference book market while selling a small number of trade titles. The company's Web site sales has accounted for about 6 percent of the company's total sales. The company's senior vice-president Michael Ross stated that 65 percent of sales are in the education and library segments.


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