Adams, John
April 2006
Bank Technology News;Apr2006, Vol. 19 Issue 4, p26
Trade Publication
The article reports that the Kansas City, Missouri-based Commerce Bank has integrated a Web-based industry intelligence system into its customer relations management system in order to make its sales representatives knowledgeable about their customers' industries. The banks' salespeople will access about 250 constantly-updated industry profiles. The profiles include changes in market conditions, demographics and regulations.


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