Carpenter Mesmerizing Consumers

Felgner, Brent
April 2006
Home Textiles Today;4/17/2006, Vol. 27 Issue 26, p33
Trade Publication
The article reports on the national branding, advertising and public relations campaign of Carpenter Co. to reclaim its position as the preeminent expert in sleep science in the U.S. The company aims to bring up the level of consumer awareness about the value of sleep, health and wellness and the importance of having the right tools to sleep. Moreover, the campaign would distance itself from other comfort sleep producers.


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