Sears Sizes Up Home

Sloan, Carole
April 2006
Home Textiles Today;4/17/2006, Vol. 27 Issue 26, p1
Trade Publication
The article focuses on the efforts of the executives of Sears Holding Corp. to attract younger customers with the launch of home furnishings that accommodate the taste of this demographics in the U.S. They are also focusing their time in improving customer relations of the retail business of the company. Moreover, they are in the process of identifying important consumer segments.


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