TITLE

Cable to Customers: Check's In the Mail

AUTHOR(S)
Haugsted, Linda
PUB. DATE
April 2006
SOURCE
Multichannel News;4/17/2006, Vol. 27 Issue 16, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on loyalty program rewards being created and printed by CheckAwards that look and act like a consumer's checkbook. Variation on the program that is available to cable operators; Distribution of the checkbooks; Way in which the checkbooks act as loyalty program rewards.
ACCESSION #
20527959

 

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