Cable to Customers: Check's In the Mail

Haugsted, Linda
April 2006
Multichannel News;4/17/2006, Vol. 27 Issue 16, p38
Reports on loyalty program rewards being created and printed by CheckAwards that look and act like a consumer's checkbook. Variation on the program that is available to cable operators; Distribution of the checkbooks; Way in which the checkbooks act as loyalty program rewards.


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