Clairol makes Hamill its Short & Sassy presenter

July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p29
Trade Publication
The article looks at advertising moments during the 18th century. In 1976, Clairol signed Dorothy Hamill, Olympic figure skating champion, to represent Short & Sassy, a short-hair conditioner that was introduced nationally. The medalist, whose short, wedge-shaped haircut started a trend in hair styling, was to appear in two Clairol-sponsored television specials. The oral contraceptive market, barely five years old in 1965, appeared headed for a 26% sales jump to $40 million. In 1955, Chesebrough Manufacturing Co., maker of Vaseline brand products, and Pond's Extract Co., producer of creams and cosmetics, merged.


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