TITLE

Clairol makes Hamill its Short & Sassy presenter

PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at advertising moments during the 18th century. In 1976, Clairol signed Dorothy Hamill, Olympic figure skating champion, to represent Short & Sassy, a short-hair conditioner that was introduced nationally. The medalist, whose short, wedge-shaped haircut started a trend in hair styling, was to appear in two Clairol-sponsored television specials. The oral contraceptive market, barely five years old in 1965, appeared headed for a 26% sales jump to $40 million. In 1955, Chesebrough Manufacturing Co., maker of Vaseline brand products, and Pond's Extract Co., producer of creams and cosmetics, merged.
ACCESSION #
2051513

 

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