'Time' effort in Canada promotes 'Power of Print.'

Barrington, Stephen
July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p29
Trade Publication
The article reports on the donation of advertising space by the Canadian edition of Time to showcase the power of magazines as an advertising medium. The Power of Print program will give up one page a week for as long as a year for ads created by Canadian agencies to support an issue, cause or charity. The Power of Print ads cannot promote specific products or services. A column will run on the page across from the ad, highlighting the agency creative team and offering a further call to action for readers. The goal of Time Canada President Don Brown is to raise the consciousness about print advertising in Canada, where the magazines account for about 7% of total ad spending.


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