Sundays no longer day of rest for 'WSJ.'

Gardyn, Rebecca
July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p27
Trade Publication
The article reports on the launch of The Wall Street Journal Sunday business supplement on September 12, 1999. The supplement will have an initial circulation of 4.3 million. It will run inside the business sections of 10 regional papers, including Times and The Sacramento. The supplement stems from a desire to reach middle-income consumers who want information on investing and retirement planning. According to managing editor Paul Steiger, the partner newspapers were carefully selected over a six-month period. The journal contacted editors of regional papers and asked if there was a need for national business coverage in their markets.


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