TITLE

DoubleClick clicks with NetGravity

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the merger of Internet advertising companies DoubleClick and NetGravity in 1999. The merger, announced June 13, brings together DoubleClick, which sells ad space on 1,500 sites worldwide, including 125 U.S. Web publishers, and provides centralized tracking and reporting for online media campaigns for advertisers, and NetGravity, developer of packaged software it sells to Web publishers and advertisers to serve and track ads in-house. with the 530 million stock buyout, DoubleClick gains NetGravity's software, giving it a packaged product to sell advertisers.
ACCESSION #
2051497

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics