Technologies to provide win-win fare for programmers, consumers

Rothenberg, Randall
July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p15
Trade Publication
Argues that technologies benefit both television programmers and consumers in the U.S. Release of Shake, Rattle and Roll, a fictional miniseries to air on the CBS network; Aims of the television program; Opinion on the conjunction of entertainment and sales.


Related Articles

  • Program loudness What satisfies listeners? Riedmiller, Jeff // Broadcast Engineering;Jan2004, Vol. 46 Issue 1, p30 

    Reports on the importance of audio level in television systems in the U.S. Significance of the speech elements to viewers; Experiment on the better loudness management; Assessment of program levels.

  • New ratings systems hyped. Silverman., Robert; Cox, Dan // Variety;2/7/94, Vol. 354 Issue 1, p25 

    Reports on the National Television Audience Measurement's operation of Systems for Measuring and Reporting Television (SMART), a prototype television ratings laboratory. Use of television metering and program-coding devices; Reactions; Applications; Competition with Nielsen's.

  • BBC iPlayer chief has a go at smart TV makers. Hunter, Philip // Broadcast Engineering Exclusive Insight;3/5/2012, p2 

    The article states that the rising demand for catch-up services and the red button facility on remote controls is driving the increased usage phenomenon for connected television. However, the lack of user-friendly features is hampering the wider consumer acceptance for the iPlayer. It is...

  • Missing the digital boat?  // Televisual;Dec2005, p9 

    The article presents the author's view on the response of broadcasters to digital technology in Great Britain. He shows the conditions and the challenges confronting the broadcasting industry in the country. He calls on the broadcasters to take advantage of technology to gain and re-build its...

  • Technology and ingenuity point the way to the next level of interactivity for ads. Reid, Alasdair // Campaign;4/17/2003, Issue 16, p14 

    The article focuses on the use of technology and ingenuity to create interactive advertisements in Great Britain. Interactive advertisements are conducted via a choice of return paths, including the Internet, conventional phone lines, and, most importantly of all, SMS text messaging. Nike and...

  • If R2D2 Controlled the Remote. SPAAN, CAITLIN // Multichannel News;8/11/2014, Vol. 35 Issue 30, p31 

    The author discusses miscellaneous aspects of digital programming including use of digital technology by broadcasters for personalized experience, increase in viewers' engagement and increase in demand for personalized television experience.

  • Sky promises release of first red-button data by end of year. Jones, Gareth // New Media Age;4/14/2005, p1 

    This article reports on the launching of the audience measurement panel Sky View by the firm BSkyB at the end of 2005. The satellite broadcaster has put an end to months of speculation by outlining plans to release the first set of robust data on exactly how many people press the red button....

  • Connectivity won't end the role of traditional TV, says ITV's Simon Daglish. Davies, Jessica // New Media Age (Online Edition);3/23/2012, p11 

    The article reports that ITV's group commercial director Simon Daglish has said that the role of traditional television (TV) channels will not be ended by connectivity and evolving technologies. Speaking at Carat's Redefining TV event yesterday, he warned people tend to overestimate the short...

  • Getting a captive audience. Bernier, Paula // Telephony;8/29/94, Vol. 227 Issue 9, p7 

    Opinion. Calls on telecommunication and cable television companies to address the concerns of potential customers of viewer-controlled cable television. Payment of a monthly subscription fee; Prices of pay-per-view movies and video-on-demand selections.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics