TITLE

Technologies to provide win-win fare for programmers, consumers

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that technologies benefit both television programmers and consumers in the U.S. Release of Shake, Rattle and Roll, a fictional miniseries to air on the CBS network; Aims of the television program; Opinion on the conjunction of entertainment and sales.
ACCESSION #
2051479

 

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