Full circle

July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p14
Trade Publication
Comments on the hiring of Creative Artists Agency by Coca-Cola Co. as its worldwide media and communications consultant in 1991. Predictions in connection with such appointment; Return of Coca-Cola to traditional advertising; Advantage of such decision to advertising agencies.


Related Articles

  • CAA learns a lesson.  // Advertising Age;5/11/1992, Vol. 63 Issue 19, p28 

    Presents the author's views on the entry of Creative Artists Agency (CAA) into consumer product advertising and marketing. Determination of CAA executive Mike Ovitz not to turn the operation into an advertising agency; Implication of Ovitz's decision to hire veteran advertising man Len Fink to...

  • The challenge from Hollywood.  // Advertising Age;9/16/1991, Vol. 62 Issue 38, p18 

    Editorial. Comments on the deal of Coca-Cola Co. with Hollywood superagent and dealmaker Michael Ovitz and his Creative Artists Agency (CAA) in 1991. Explanation for the selection of the CAA as communications consultant; Influence of advertising agencies as business advisers; Outlook for...

  • CAA wants control over Coke account. Wells, Melanie // Advertising Age;11/2/1992, Vol. 63 Issue 45, p3 

    The article reports on the search for advertising staff at Creative Artists Agency in the United States for the creation of a Coca-Cola Classic advertising campaign. CAA has made offers to appoint creative directors, Bob Needleman and Frank Fleizach for the campaign. The company plans to...

  • Coca-Cola craves new creative. Kramer, Louise; Petrecca, Laura; Snyder, Beth // Advertising Age;2/8/1999, Vol. 70 Issue 6, p1 

    This article reports that Coca-Cola Co. is quietly hearing pitches from at least three of its roster advertising agencies for its flagship Coca-Cola Classic brand. McCann-Erickson Worldwide and D'Arcy Masius Benton & Bowles, both New York, and Leo Burnett USA, Chicago, have presented creative...

  • Diet Coke Is a Jump Ball for IPG. McMains, Andrew // Adweek New England Edition;10/7/2002, Vol. 39 Issue 40, p38 

    Reports on the plan of Coca-Cola company to meet with several advertising agencies in New York to gather ideas for its Diet Coke advertisement. List of the advertising agencies; Speculations regarding the move of Coca-Cola.

  • Pitching Coke becomes a free-for-all.  // Adweek Western Edition;8/23/93, Vol. 43 Issue 34, p4 

    Reports on advertising agencies wanting to get advertising accounts from Coca Cola Co. List of agencies; Creative ideas everywhere; Don Keough; Idea banks for different products; Creative Artists Agency; Contradictions as to what mission is; McCann-Erickson.

  • Vitaminwater calls pitch: Coca-Cola contacts agencies about brand's European advertising business. Cassidy, Anne // Campaign;7/13/2012, Issue 28, p1 

    The article reports that Coca-Cola Co. is inviting advertising agencies to pitch for the European advertising business for its water brand, Vitaminwater.

  • Will Coke usher in era of greater collaboration? Beale, Claire // Campaign;2/19/2010, Issue 7, p4 

    In this article, the author discusses the effort of Coca-Cola Co. in the collaboration of advertising agencies and clients in Great Britain.

  • Coke's roster shops set for ad windfall as Edge closes. Yates, Karen // Campaign;04/07/2000, Issue 14, p5 

    Reports on the anticipated closure of Coca-Cola Co.'s in-house advertising agency by May 2000 in Great Britain. Possible transfer of extra 100 million pound business to Coca-Cola's roster agencies; Expected beneficiaries McCann-Erickson, Leo Burnett, Publicis, D'Arcy, Wieden & Kennedy, Bartle...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics