TITLE

Full circle

PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the hiring of Creative Artists Agency by Coca-Cola Co. as its worldwide media and communications consultant in 1991. Predictions in connection with such appointment; Return of Coca-Cola to traditional advertising; Advantage of such decision to advertising agencies.
ACCESSION #
2051477

 

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