TITLE

Digital Impact rewrites rules on compiling lists

AUTHOR(S)
Krol, Carol
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of Digital Impact's Email Exchange, an email marketing system that allows its e-commerce clients to swap customer names in a way that lets the consumer decide which merchants can contact him. The service goes one step beyond permission-based e-mail marketing by providing a wider base of interested consumers without having to rent outside lists. An e-mail is sent to a customer by Omaha Steaks with an Email Exchange link embedded in the message. A customer choosing to click through to Email Exchange can sign up to receive information about another company within the cooperative. In addition, the merchants control which Email Exchange companies appear in their own customers' e-mail messages. Digital Impact executives hope to have all the company's 35 clients in the Email Exchange program by fall 1999.
ACCESSION #
2051462

 

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