Print-to-online exodus continues

Callahan, Sean
July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p8
Trade Publication
This article reports on the decision of Brian Kardon, senior vice president-marketing at Cahners Business Information, to leave the company and join an Internet startup in 1999. Kardon oversaw the migration of Cahners' print publications to the Internet. In 1996, he helped spearhead the company's Manufacturing Marketplace Web site, which combines electronic commerce with content from 26 Cahners publications. Still, Kardon leaves a Cahners that is struggling. In June, Reed Elsevier warned investors that 1999 revenues were expected to be lower than 1998. The decline was blamed on weak advertising revenue at Cahners. Kardon said he is dismayed by what he characterized as the reluctance of Reed Elsevier to transfer the value of Cahners' readership of 6.5 million to the Internet. Because of the restructuring, Kardon's position will be eliminated.


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