TITLE

Novartis out early with ads for Triaminic, TheraFlu lines

AUTHOR(S)
Goetzl, David
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of Novartis Consumer Health's Triaminic Softchews for children, an easy-to-swallow version of its Triaminic liquid, and a line extension of TheraFlu for grown-ups. The products are expected to be widely available by August 1999, with $29 million in advertising support set to break via agency Jordan McGrath Case & Partners/Euro RSCG in New York. The fruit-flavored tablets are positioned as an easy-to-swallow, good-tasting treatment option for mothers to give 5- to 11-year olds. The three products treat cold and cough, and are an extension of the eight Triaminic liquids. For TheraFlu, Novartis will roll out a version to treat chest congestion and cough. The honey-lemon product will be the seventh liquid formula in the TheraFlu line. A $14 million advertising campaign, also from Jordan McGrath, is set for November 1999.
ACCESSION #
2051435

 

Related Articles

  • gallery.  // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc20 

    This section presents images from various advertising campaigns created by Jordan McGrath Case & Partners/Euro RSCG during its first 30 years, including Quaker Oats, Rogaine and Welch's.

  • Jordan McGrath at 30. McDonough, John // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc1 

    This article focuses on the history of advertising agency Jordan, McGrath, Case & Partners/Euro RSCG, which celebrates its 30th anniversary in 1999. It all began in the aftermath of the Creative Revolution, that fabled insurrection of the 1960s now so revered it is accorded capital letters. It...

  • Blending strong creativity and account management.  // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc12 

    This article presents comments from clients of advertising agency Jordan McGrath Case & Partners/Euro RSCG as it celebrates its 30th anniversary in 1999. Tim Penner, VP-North American Tissues & Towel at Procter & Gamble Co., considers Jordan McGrath to be full partners in their business. He says...

  • `We do not separate advertising from life.' Specht, Ilon // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc18 

    Presents an article on working at Jordan, McGrath, Case & Partners/ Euro RSCG, according to the company's chief creative officer. Impression made by founder Gene Case when he ran the creative department; Responsibilities of creative directors; Insights on competition in the workplace.

  • Euro RSCG near deal to acquire Jordan McGrath. Petracca, Laura; Pollack, Judann; Neff, Jack; Snyder, Beth // Advertising Age;1/18/1999, Vol. 70 Issue 3, p1 

    This article reports on the plans of Euro RSCG Worldwide to acquire Jordan McGrath Case & Partners, a U.S.-based advertising agency. The acquisition of Jordan McGrath is imminent, according to executives close to the discussions. A deal between the two advertising agencies is largely a marriage...

  • Triaminic adds Vapor Patch to line. Goetzl, David // Advertising Age;9/18/2000, Vol. 71 Issue 39, p39 

    Focuses on the marketing of Novartis Consumer Health's product, Triaminic Vapor Patch, which is placed on a child's chest to relieve coughing. Details of the advertising campaign from Jordan McGrath Case & Partners, New York; Competition from Procter & Gamble Co.'s Vicks VapoRub and others. ...

  • Comparison Cleaning. Butler, Simon // Adweek Midwest Edition;01/31/2000, Vol. 41 Issue 5, p84 

    Presents information on an advertising campaign created by Jordan McGrath Case & Partners Publicidad for Procter & Gamble's Bounty. Description of the campaign.

  • Comparison Cleaning. Butler, Simon // Adweek New England Edition;01/31/2000, Vol. 37 Issue 5, p84 

    Focuses on the advertising campaign created by Jordan McGarth Case & Partners company for Procter & Gamble company. Details on the campaign; Concept of the campaign.

  • Comparison Cleaning. Butler, Simon // Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p84 

    Describes the advertising campaign created by JMCP Publicidad, a unit of Jordan McGrath Case & Partners/Euro RSCG, for Procter & Gamble's Bounty and Bounty paper towels. Tagline of the advertisement; Comments from Marta Ferreira-Pero, the agency's chief creative officer.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics