Ad Age adds multicultural page, interactive data

July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p4
Trade Publication
This article focuses on new regular features that will be introduced in Advertising Age, which focused on two of the marketing industry's fastest growing segments such as multicultural marketing and interactive media. The Multicultural page will feature news and trends on media and marketing campaigns targeted to diverse audiences. It will be published monthly until November 1999, when the frequency will increase to every other week. The second new feature is a weekly data page in the Interactive Media & Marketing section called NetResults. It will track Web user and advertising traffic as part of the periodical's continued expansion of Internet marketing coverage. The report will offer a weekly ranking of the top advertising sites, top advertising banners and most trafficked sites, as well as detailed breakdowns of traffic and category demographics.


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