TITLE

Good neighbor

AUTHOR(S)
Tortola, Jane Olszeski
PUB. DATE
April 2006
SOURCE
Progressive Grocer;Apr2006, Vol. 85 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Normal, Illinois-based marketing firm Monarch Visual Solutions Inc. Watching a variety of electronic messages appear on the screen of an ATM, Monarch founder Mark Ruttenberg thought about the impact local advertising could have on neighboring businesses and local civic organizations. Ruttenberg's alternative to traditional media makes available to retailers an effective revenue-generating program of point-of-sale community awareness and advertising.
ACCESSION #
20502674

 

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